Opinion
The right facilitator can help clients not just find the home they desire, but also safeguard their interests throughout the buying journey
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
From inside sales agents and online leads to repeat and referral business, brokers need to pull out all the stops to help agents generate leads
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
In this weekly series, David Friedman shares the 5 keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to turn generic referrals into introductions by avoiding open-ended requests
Don't miss the opportunity to be found online by not having your online presence updated. Follow these steps so your next clients can easily Google you
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content
Here’s Jimmy Burgess’ list of 40 buyer and seller lead generation strategies that agents out there are using to win deals right now
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
To tap into local inherited listings, all real estate agents need is the internet
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
