Knowing what to say is crucial for real estate agents as effective communication can help them build trust with clients, understand their needs, negotiate deals, and ultimately close sales
Opinion
To delight clients and keep them for life, it's vital to understand what they really need and want
Opinion
For too many agents, a call after the listing is sold is ignored. Instead, make it an opportunity and a springboard for adding value
Opinion
Does your pipeline feel frozen? These 7 proven referral source strategies are certain to put some heat back into those prospecting efforts
Opinion
You have to be committed and consistent for it to work and that means becoming a know-it-all before you even start marketing. Here’s what you should know before choosing a geo farm
Opinion
Sharing your personality via video will help you connect with clients and build your business in a tangible way. That can translate into a long and healthy career path
Opinion
Think indie shops can't compete with big-box brokerages? Think again! New technology gives small brokerages big recruiting energy when pitching to new agents
Ouch! With inflation at an all time high, 2022 first-year agents may be feeling the burn more than their previous class. Read this to help create some room in your budget
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
Opinion
In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers
Opinion
Many real estate professionals look down on discounted brokerages, but it may be because they're asking themselves the wrong questions. Here are the alternatives they might want to consider instead
There is an easier way that has nothing to do with working harder, and I've seen it work for thousands of agents. Here's what you should know
Rebranding and strategic alliance with Black Knight, reflect data analytics and marketing company's ability to identify not only homebuyer, but seller leads
Opinion
Real estate is a competitive industry. Almost any agent can get the job done, but truly successful agents will go above and beyond to make sure their clients feel understood and genuinely cared for
Opinion
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business
