The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
The thing that's killing your real estate business, coach Ricky Carruth writes, is the way you've been programmed to think about leads
RealScout has launched Search Links, a new tool that enables agents to generate and nurture leads through personalized home search. Search Links is only available to RealScout Pro+ users
Tune into Inman Access, elevate your skills and learn to find listings, even in a tight market
This year's Teams Report offers a roadmap for navigating the challenges and opportunities of today’s real estate market for teams, Chris Pollinger writes
If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients' expectations and communicating with them about the review process
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
The latest iteration introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
It's up to you to make your own luck and find opportunities where others won't look. Jimmy Burgess offers strategies both old and new that are poised to work now
Heidi Harris with the Home Sweet Heidi Team shares the 5 core strategies she uses to consistently grow her business with Real's Jimmy Burgess
By adopting AI thoughtfully and strategically, Verl Workman writes, companies can enhance efficiency, productivity and innovation
Looking to get more eyes (of newt!) on your listings, bewitch the neighborhood and cast a spell on the right buyer? Try these spooktacular Halloween listing marketing ideas from Darryl Davis
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come
