Inman Intel: Insights & Research
Listings categorized as 'coming soon' have traditionally carried additional marketing appeal to sellers, allowing agents to build momentum and gather market feedback prior to accepting offers
September Inman Intel Index Highlights
1 in 3
agents in late September said that most of their sellers inquired about covering the buyer-side commission, up from 21% the month before
1 in 20
listing agents, despite this heightened interest from clients, said that more than half of their sellers actually ended up taking a hardline approach against covering the buyer-side commission
27%
of buyer's agents say they've been submitting offers that require the seller to cover their commission, then learning the seller's stance as part of normal negotiations — a slight uptick from August
2%
of agents say they feel comfortable weighing in when their clients raise a political opinion the agent disagrees with, compared with 48% of agents who say they never share their political opinions in such a scenario
1 in 4
agents say politics are a source of greater tension with clients this year than they were in 2020, while only 1 in 15 agents say they've produced less tension
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
As the industry continues to shift gears, Mike DelPrete writes, agents are looking for greener pastures by moving to younger, more agile brokerages that offer new opportunities
Most agents say they've heard from competitor brokerages in recent weeks. Intel examines what's on their mind as they decide whether to stay — or bolt
RealReports uses AI to curate and categorize listing documents, data and insights, pulling from a wide range of sources for consumer-facing use in an array of sales environments
The agreement will allow Zenlist access to MRED’s vast property database, enabling agents to market and find homes, interact with clients and display a more modern, consumer-first approach
DivvyUp is a mobile financial resources and down payment planning product. The company said it surveyed 2K people to uncover what is most challenging about the homebuying process
The climate’s harder-than-ever-to-predict behavior is having a measurable impact on the housing market. Realtor.com will assist buyers in determining how environmental factors impact value
Real estate agents are optimistic their client pipelines will improve from last year's lows — but it may take longer than hoped, according to shifting sentiments in the latest Inman Intel Index
Repeat-sales models have been the gold standard in home-price tracking for decades. Intel examines what they miss, and what some data providers are doing to fill in the gaps
Both companies offer white-labeled applications for real estate agents, vendors and consumers and provide a range of communication functions, home insights and market data
The company said it has $230M in assets under management and has invested in industry-leading companies such as Compass, commercial property data company Crexi, and CASAFARI, a property search portal in Europe
It’s a transformative time in the industry, Mike DelPrete writes, and now is an opportunity to pause, step back, critically evaluate and use the moment to get smarter
In the wake of legal settlements in 2 of the largest commission lawsuits, RE/MAX and Anywhere illuminated their paths forward to investors in Q4 earnings calls. Intel reads the tea leaves
Twenty participants in the new program will not have to pay Doss' normal $15,000 franchise fee, though they will have to commit to growing their businesses
Recent luxury forecasts from Coldwell Banker and Christie's International Real Estate show optimism in the market, and plenty of demand for new technology. Intel examines their findings
Zillow is diversifying its revenue along the transaction — what it calls its super app — and is outperforming a depressed market, Mike DelPrete writes
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