Of course, you'll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Learn how to create targeted ads to get your latest listing more exposure
Multiple lawsuits are challenging the way agents get paid. Inman asked experts what that means, and how the future of real estate might evolve as a result of changes to the commission structure
Opinion
Many agents are frustrated with low inventory on both sides of the transaction. Try these strategies to create inventory for your clients and find a pathway to under contract
The 1940s saw a blend of influences and trends, driven in large part by the needs of a post-World War II nation. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade's home styles as part of his Circa series
Opinion
You have to be committed and consistent for it to work and that means becoming a know-it-all before you even start marketing. Here’s what you should know before choosing a geo farm
Opinion
Sharing your personality via video will help you connect with clients and build your business in a tangible way. That can translate into a long and healthy career path
Opinion
Although there is still an inventory shortage, cash buyers can use this time to enjoy a wider selection of homes than buyers who are taking out a loan
Opinion
A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included
Opinion
Can your team thrive with their current support system? Strong leaders know that agents need tech and tools that work to achieve measurable growth
Opinion
Taking a broader view of school ratings and the methodologies they use to arrive at their conclusions can elevate thousands of schools nationwide that are unfairly underrated by today’s dominant system
Do you have what it takes to impress buyers while showing homes? These are the five qualities your clients are looking for
Opinion
If you're looking to add updated smart home elements to your home or your latest listing, smart switches may be a great place to start
Agent Ben Guglielmi said that working with the sellers of the estate, Jenn and Cory Heinzen, and hearing their stories about the property was enough to shift his perspective on the supernatural
Doorsey encourages sellers and their agents to share as much as possible about the home — exposing warts and all to the open market
Opinion
Four square and kit homes in any number of variations are commonplace across the country. Today, these houses may have been updated, modernized or expanded
Opinion
Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the process.
