From gifts tailored specifically to real estate professionals to items that complement their on-the-go lifestyles, this guide ensures meaningful presents agents genuinely appreciate
Each campaign spot employs a true-crime documentary style that delivers humor, while debunking the myth that selling homes in the winter is a bad idea
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
Seven months after partnering on multifamily rental listings, portal behemoths Zillow and Realtor.com have agreed to syndicate 3D Zillow tours, floor plans and photos to for-sale listings
In a nationwide Inman-Dig Insight poll of active homebuyers, fewer than 5% of shoppers now listing their current home said they didn't realize that they could decline to pay buyer-side commissions
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients
The Sacramento-based Prime Real Estate Team has transitioned from Side to eXp Realty after 7 years, the brokerage announced on Wednesday
Pending home sales edged up 0.6% in August, as declining mortgage rates made home purchases more affordable, according to data released Thursday by the National Association of Realtors
Be prepared for a listing appointment at a moment’s notice, have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes
Opinion
Curious about the candidates' housing plans? Inman contributor Rachael Hite rounded up each campaign's talking points so that you can decide which policy might have a positive impact
Robert Reffkin said clear cooperation forces homeowners into a system that attaches 'negative insights' to listings, and predicted the polarizing anti-pocket listing rule is ultimately doomed
Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer
A University of Washington study revealed iBuyers give Black homeowners better offers than they receive on the open market. However, those offers potentially come with some longterm tradeoffs
A much-discussed listing agreement update reflects upcoming NAR rules, but it doesn't bar sellers from offering compensation to buyers' agents
