Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever's Luke Babich shares programs and options to know about
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve
Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media
Opinion
TikTok faces a looming US ban with new legislation signed into law, spotlighting the broader debates over social media and censorship
Broker Julie Busby shares tips for making messages around HELOCs and real estate investing a centerpiece of your springtime content marketing efforts
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
As the seasons change, coach Darryl Davis writes, it's time to freshen up your marketing and breathe new life into your connection with your sphere of influence
Opinion
Diversifying your social media is essential amid TikTok's uncertain future. Jessi Healey explains how to expand and safeguard your online presence
Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
Applying insights from the 'Harvard Business Review' and adapting them to the demands of real estate, Nikki Beauchamp writes, can elevate presentations from informative to influential
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
