The 3-time Tony award winner and marketing company founder talked about the importance of agent authenticity at Inman Connect Las Vegas
Embracing data-driven strategies is essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes
Opinion
Is it still impolite to talk about politics? Maybe not, and talking about it might gain you more followers than you think
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
The new platform, Corcoran Copilot, is integrated with Corcoran's listing databases and will help agents with developing listing descriptions and hashtags to start
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
Side offices, which are branded independently, can now work with the creative agency to build promotional videos for use across multiple marketing channels
Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever's Luke Babich shares programs and options to know about
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve
Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media
