ChatGPT is great for simple tasks like writing marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
While real estate teams are all the rage right now, they're not right for everyone. Claudia Stallings helps you determine whether or not your team-building plans make sense
InsideRE's use of the word 'bold' and the color purple in a rebrand of the product formerly known as kvCORE make its branding 'confusingly similar' to KW's BOLD product, the company claimed
With 550 agents and 35 staff members expected to transition to Keller Williams in March, the partnership will clinch Living Realty as KW's largest market center in Canada by agent count
Industry changes stemming from the National Association of Realtors' antitrust settlement have made listing appointments easier, among other perks, real estate leaders told Inman
The 2025 Power Players award celebrates 143 leaders whose power and influence are shaping real estate's future. This marks the start of a year dedicated to honoring the best of our community
Opinion
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Opinion
With some calling for the removal of 'Days on Market' data on listings, broker Cara Ameer warns that consumers need context, insight and advice — and concealing the information is a disservice
Let frequent conference attendee, speaker and organizer Nikki Beauchamp share key strategies that help her not just survive but thrive during this busy period
This Martin Luther King Jr. Day, Julia Lashay Israel encourages real estate pros to honor Dr. King’s legacy not just with words but with action — by promoting fair housing and homeownership
Agents told Intel that artificial intelligence has 'significantly' boosted their productivity — while others reported less promising results. See what tools they're using that other agents are not
This is the time of year to find out what you need from a broker and whether your current broker can provide it, ERA Real Estate President Alex Vidal writes
Agents have drawn on all their resources to play 'matchmaker' to place people who don't need to use 2nd homes with those who need housing. Results are mixed, but it's working for some
Real estate professionals aren't just in the business of helping people buy and sell houses; they are the guardians of the very idea of home, coach Darryl Davis writes