Agents see green shoots around the corner: Client Pipeline Tracker
As real estate agents gradually become more familiar with how the NAR settlement will impact their businesses, they're increasingly open to rosier possibilities, a new Intel analysis shows
by Daniel Houston Dec 9
The customer is always right, but what if they've been misinformed?
Rachael Hite shares strategies for combatting client misinformation while maintaining close connections and positive communication
by Rachael Hite Dec 9
What real estate agents need to know about cognitive impairment
Senior real estate expert Nikki Buckelew writes that understanding cognitive impairment is about being a trusted guide during one of life's most challenging transitions
by Nikki Buckelew Dec 9
How to identify the top new amenities in multifamily housing
Multifamily operators must know that trends are fickle and vogue fades, multifamily expert Michael Zaransky writes. Build a community around your amenities, not vice versa
by Michael Zaransky Dec 9
Direct mail isn't dead! 16 examples that are working now
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
by Jimmy Burgess Dec 8
What does the big Compass deal mean for you? The Download
How does Compass' big acquisition of @properties | Christie's International Real Estate change the real estate landscape and the way you do business?
by Christy Murdock Dec 7
Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
by Bernice Ross Dec 6
Aquisitions, appeals, approvals: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 6
Jason Oppenheim identified as mystery broker in kickback plot
In lawsuits filed this fall, Douglas Elliman accused escrow employees of concocting a commission-sharing scheme with the 'star of a reality television show' but stopped short of naming Oppenheim
Tap into the power of social media for authentic connections
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
by Rick Guerrero Dec 6
Take your video strategy from idea to influence
Tune into Inman Access to elevate your skills and refine your video marketing strategy to grow income, leads and credibility
by Inman Dec 5
Become a 'knowledge broker' as real estate turns the page
In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes
by Jon Grauman Dec 5
Why your lead sources are setting you up for failure
The thing that's killing your real estate business, coach Ricky Carruth writes, is the way you've been programmed to think about leads
by Ricky Carruth Dec 5
Have agents become their own worst enemies?
New commission rules offer brand new opportunities for working with buyers. California broker Cindi Hagley offers ways to embrace change and prosper
by Cindi Hagley Dec 5
How to diversify your marketing as a luxury real estate brokerage
Diversifying your marketing offering is not just about adopting new tactics, The Agency's Rainy Hake Austin writes. It's about meeting (and exceeding) the client’s changing expectations
3 wildly divergent market paths in 2024: The good, bad and the ugly
From pricey California to Florida's downturn and Connecticut's return to boom times, an Inman analysis of listing data shows 3 regions where brokers, agents and clients are facing challenges
by Daniel Houston Dec 4