In this industry, it's going to take good, old-fashioned know-how to get ahead
Save time in the editing room by checking these settings upfront
Today's consumer experience is far from ideal
Remember, the average viewer will start to tune out after about 80-90 seconds
My relentless jabbing at agents who take listing photos with their phone may be over
'Free + quality' with your camera phone sounds good, but what about really high-end 3-D?
Give your sphere of influence valuable data and advice, and they will become faithful fans
Remember that first-time buyers look for different features than investors or empty-nesters
For those who want to create their own content, there's no more affordable way
Done right, you'll have potential clients, community leaders and service providers singing your praises
Upon pefecting keywords and geotagging, syndication is crucial
References, revisions and insurance are key
Use your smartphone or tablet to shoot and edit quality content
So why are only 5 percent of agents using this type of marketing?
While 'About Me' videos play a role, they are not a homebuyer's top priority
