Sotheby's International Realty

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The Sotheby’s International Realty network currently has more than 22,000 affiliated independent sales associates located in over 960 offices in 72 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

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4 unconventional marketing tactics that really work

Two top agents share their ideas on how to market outside the box

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Use virtual real estate to connect with buyers just about anywhere

See how one agent helps his remote clients in a second home market

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Use public relations to tell your property’s story

PR can be used to great effect, as real estate professional Scott Carvill has seen across his luxury listings

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The new wellness amenities the luxury buyer is searching for

The priorities of the affluent client are shifting. Here’s how you can stay ahead of the curve.

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Refer globally to succeed locally

Top agents Robin and Jeremy Stein may be located in Manhattan, but their market knowledge spans the globe

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Market reports made easy: 5 ways to tell stories with data

Using market reports to support your clients — and your sales

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5 tactics for selling ultra-high-end condos

How three leading agents sell the most exclusive apartments on the market

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Create a strong network to be a stronger real estate agent

Why real estate associate Debbie Maue networks across states and puts in the time to maintain fruitful professional connections

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The best advice I’ve received on marketing myself as a luxury agent

Three leading sales associates share the secrets of successful self-promotion

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Leading in your community is good for business

As REALTOR® Patrick O’Connor discovered, agents are the faces of the communities where they live and work

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Watch: How to access off-the-record luxury sales

A two-minute video on how top producer Carrie Goodman entered the exclusive world of off-market luxury real estate — and how you can too

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Where to find your next luxury customer

Three real estate professionals share their secrets for meeting ideal buyers

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What to look for in a results-driven real estate team

For senior real estate advisors Richard Silver and Jim Burtnick, partnering brings a breadth of knowledge and a balance of skills

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What’s your niche? How to find it — and use it.

Everyone has an area of real estate expertise. Associate real estate broker Donielle Cardinale shares her tips on how to find your fit.

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Open houses lacking impact? How 4 agents got creative.

Thinking outside the box can land you the sale

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Above and beyond: how 3 real estate leaders earned a referral

As a customer, there’s nothing better than when someone goes above and beyond for you. It might be at the grocery store, the doctor’s office, or the bank. The location doesn’t matter. What matters is when people genuinely care about what’s best for you.

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Generational wealth: how to become your client’s long-term partner

Building client connections that span family networks

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Go minute-by-minute with a luxury agent

How Maui REALTOR® Courtney M. Brown structures her day to anticipate the unexpected

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Sell the lifestyle by being part of your community

Top producer Teddy Errico on how loving where you live can lead to sales

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The 3 most common questions luxury buyers ask

Respond to high-net-worth buyers with local expertise