Rainy Hake Austin

With over twenty-five years of experience leading esteemed real estate firms, Rainy Hake Austin is passionate about strategically growing companies through her unique expertise and vision. As President of The Agency, she focuses on providing the best resources, tools, and support to The Agency’s residential real estate brokerage arm, the global new development division, and the internal creative teams that provide full-service marketing to over 700 luxury real estate professionals affiliated with this global lifestyle brand. Rainy excels in solving complex problems, empowering her team, and working collaboratively to develop best-in-class services and offer an unmatched experience to customers. Prior to joining The Agency, Rainy served as head of operations west at Compass and as the executive vice president and chief operating officer of the Northern California luxury brokerage, Alain Pinel Realtors. While the majority of Rainy’s full-time professional experience is concentrated in leading operations and branding for the luxury real estate industry, she also has extensive experience in providing international business and marketing consulting as well as event planning for numerous other industries and non-profits. She received her MBA from the University of Oxford, with an emphasis in international marketing and strategy. She enjoys working in challenging, fast-paced, cutting-edge, creative environments that allow her to utilize her expansive skill set and lead highly effective teams.

Using community engagement to build your personal brand

Investing time and effort into community involvement, The Agency's Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate

Nov 1

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency's Rainy Hake Austin writes, and getting feedback is the first step in doing that

Aug 20

Change is a constant. Here's how to navigate it — no matter the market

Navigating change in the dynamic real estate market, Rainy Hake Austin writes, demands a blend of self-awareness, strategic planning and effective utilization of support systems

Jun 27

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas

May 15

3 advantages of tailoring your marketing strategy to niche buyers

When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI

Apr 11

Empowering through empathy: The women's leadership advantage

By embracing and amplifying female voices, The Agency's Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve

Mar 8

6 steps to driving growth through corporate social responsibility

When you get clear on your mission and your brand's culture, The Agency's Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships

Feb 13

How to establish best-in-class business culture in 2024

Culture can make or break the experience of your team members or agents. The Agency's Rainy Hake Austin offers tips for optimizing its power

Jan 18

5 ways to find opportunity during challenging times

Challenging times are not a signal to retreat but an invitation to innovate and explore new avenues, writes Rainy Hake Austin. Embrace the learning opportunities they bring

Dec 22

9 telltale signs it's time for a marketing refresh

The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year

Dec 12

The Agency's president on strategic steps for success in 2024

According to The Agency's Rainy Hake Austin, meeting the challenges of 2024 requires you to get in touch with an essential truth about the real estate business: You've never arrived

Nov 15

How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin

Oct 12

Here's what it takes to be a full-service real estate agent

A full-service agent provides superior service and focuses on the client's best interest from beginning to end. That's what sets their performance apart

Sep 28

7 seize-the-summer real estate marketing strategies

Summer is in full swing, and the real estate market is heating up along with the weather. It's time to update your marketing for the season

Jul 17

Mastering delegation: What to do when you can’t do it all

Mastering the art of delegation is a critical skill for leaders and an essential component of ascending the ranks in the real estate industry

Jun 8

How to encourage collaboration among your staff and agents

A sense of team spirit between staff and agents boosts morale and makes clients feel like they have more resources at their disposal

May 18

7 ways to motivate your agents during a slow market

As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition

Mar 23

How to maintain a boutique feel as your brokerage expands

Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand

Mar 9

12 fun ways to flex your local expert muscles

Leverage your knowledge to build your business. Here are a few creative ways of being the local expert in your own unique way

Feb 18

Make it count! How to plan your 2023 marketing budget

Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year

Dec 27