True alignment, strategist Molly McKinley writes, offers opportunities for growth, innovation and transformation in both your business and the industry at large
Marketing strategist Molly McKinley shares how brokers, team leaders and agents all over are adapting and adjusting to the post-commission settlement changes
Entrepreneurship isn't just good for individual real estate pros, PR and marketing expert Molly McKinley writes. It's good for organizations and for the industry as a whole
The future of real estate lies in our industry's ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes
A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley
Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business
What if the technology we used was as simple as ordering your favorite cafe concoction? Tech has come a long way but still has a long way to go to unify our industry
Brokers can help agents prepare for rough times ahead and any challenges that come their way
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
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Even in a world turned upside-down by COVID, these are the keys to building a stronger agent referral pipeline
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Learn more about the agents who are leading with intention and emotional intelligence — and winning
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It’s okay to have some kind of reciprocal relationship in mind. It just has to be one that is rooted in honesty and care.
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As local search gains ground with Google Local Pack, it’s critical that agents unlock its secrets
Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.
You'll go there to learn, but you'll leave with more than you imagined
