If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn't, what could've used a little improvement — and then start carving your path to growth one step at a time
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
Find out what’s hot in luxury homes from Mauricio Umansky, founder and CEO of The Agency in Los Angeles
After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
Expanding into new markets through franchise partners is an exciting opportunity for any business — but it also takes a lot of planning. Here are a few things to consider
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
Planning to grow? Perfecting your product, staying flexible and hiring the right people are all things you need to consider when taking your company to the next level
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
There are deals to be made across town or across the country. Think beyond your local market and increase your influence and impact by determining the feeder markets that serve your area
The first step toward creating a company culture that drives the success of your brand is to determine your founding principles
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
In a pandemic-era market, the competition is tough — which means that helping your clients craft a strong, irresistible offer is more important than ever. Here are a few tips to remember
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
