Opinion
A well-defined sales area with solid communication platforms laid groundwork for experimentation
Opinion
Consumers want an industry where they, not the agent or the brokerage, are responsible for setting rules of engagement
Agents should take a page from P&G's book
How one idea branded a city
A fictionalized look back from the future at today's functionally obsolete homes
Focus on branding and long-term sustainability
Opinion
If something is said often enough it's true, right?
Agents want more than an office, preset branding and forced associations
What happens when the agents call the shots?
Atlanta's Wynd Realty was never about the money
