Opinion
This trying year is almost over, and 2021 is around the corner. As tragic and horrific as the year has been, some good can come out of it. Let’s take a look back at 2020 and how we can still give thanks
Although the commission conversation must sometimes be had, there are good ways and bad ways to go about it. These arguments are best left unsaid
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
Opinion
There's a reason your licensure instructor and your broker both told you not to answer this question. Find out how it can lead to accidental steering, even when answered with the best of intentions
Opinion
Real estate isn't for everyone, but it's perfect for some. And it can be a remarkable career and life
Opinion
If you think this suit only affects Redfin, think again. It has the potential to impact everyone in this industry
Opinion
It's time to get ready for the end of the de facto 6% payday. When it comes to commission compression, it's not a matter of if, but when
Opinion
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
Opinion
Nobody likes moving, and everyone will likely agree that the process is often tedious, frustrating and generally unpleasant. However, there are ways to make it less painful for your clients. Here's how
Opinion
Wherever you get your business from, focusing on your clients will be far more fruitful than worrying about what Zillow or anyone else is doing
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
