Becca Wilson, president of Spherexx.com, offers some insight into marketing apartment Web sites and best practices in converting leads from the Web.
Kate Good, a marketing consultant for the multifamily industry, explains how she recently used social networking platforms to market a multifamily property. The multifamily market suffered through the housing boom when more families chose to buy over rent a home. But things have bounced back and Good shares insight into how property owners have been aiming to stand out.