Kate Good, a marketing consultant for the multifamily industry, explains how she recently used social networking platforms to market a multifamily property. The multifamily market suffered through the housing boom when more families chose to buy over rent a home. But things have bounced back and Good shares insight into how property owners have been aiming to stand out.
Don Lawby, president and CEO of Century 21 Canada, shares insight on the process of building a new Web site for his company, the thinking behind their content strategy, and overall goals with the site. He discusses the state of Canada’s real estate markets as compared to markets in the United States.
Brian Wilson, founder of Zolve, discusses the thinking behind his new online referral network for real estate practitioners. Zolve was created for agents and others in the real estate industry as a way to engage a social network with the goal of helping colleagues close more business.
