Opinion
Most homebuyers will continue to use an agent and most homesellers will continue to cover buyer agent commissions, writes broker-owner Eric Bramlett of Austin-based Bramlett Residential
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
No matter how much you love your job, stress can keep you from maximizing your opportunities while it undermines your performance
From financing to contingencies, Eric Bramlett walks you through creating a compelling contract to come out on top in multiple offer scenarios
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
Measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
In order to drive growth and profitability, it's important to keep your eye on the bottom line, and these numbers will help you do just that
Communication in all types of circumstances can help to set your services apart. Here's how to approach four common bad-news scenarios and keep your client relationship moving forward
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
Bad news is just part of the reality for real estate agents. Here's how to deliver it effectively while ensuring clients are properly prepared and educated
Not sure how to talk about recent bank failures with your clients? Want to know what's happening next? Here's your guide to SVB, Signature and the upcoming House hearings
