Diana Zaya

Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as Vice President of Sales & Marketing and was one of the founding team members of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has also served on many boards and committees, most recently as Board Chair for Home of the Sparrow, which seeks to empower homeless women to move from homelessness to self-sufficiency.

3 indie real estate brokerages that are breaking the mold

Pushing boundaries and changing the status quo, these 3 independent brokerages offer ideas for moving your own business forward

May 21

5 steps to nail your end-of-year recruitment goals

Consultant Diana Zaya writes that effective winter recruitment requires a structured process, diverse resources and effectively communicating your brokerage's value proposition

Dec 8

The size of your following doesn't matter. Forget vanity metrics

Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition

Aug 31

5 effective prospecting strategies to take you beyond cold calling

While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape

Jun 7

Data storytelling: The key to smarter agent recruitment

Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making

May 11

How to create compelling email messaging that recruits every time

Ready to hook new recruits with a snappy email? Try these tips to show potential candidates that your team has the support they need to thrive in any market

Nov 17