This platform puts content first, then publishing
Maybe gamifying your prospecting is a good idea after all
Technology solutions that can empower agents and serve consumers are being neglected
When combined with your digital efforts, direct mail can be a powerful marketing ally
Data visualizations and infographics are efficient communicators of complex messages
It's important to know that document management and document automation are not the same thing; the latter has a much bigger impact on productivity
iPhone software is an ideal way for agents to once again sell to and work with each other.
Quickly, mobile is becoming the default platform for real estate technology
3-D virtual staging can be what a languishing listing needs to get off the market
Echovate, ListReports and Cloze are the top of September's software class
Real Trends listings of agency websites represents the best of what all real estate companies should aspire to
Video is no longer the technical challenge that prevented agents from leveraging it in their marketing
The latest version boasts a few very useful updates, as well as the ability to host tours in stunning resolution, using iGuide’s proprietary camera, the Planix, which, when scanning a room, is simultaneously measuring the space to produce its eponymous interactive floorplans
Opinion
A recent special report revealed that far too few agents are willing to accept accountability for the state of technology in industry
Add this real estate marketing collateral production company to the list of vendors using text messaging to get things done.
Video and rich media production is getting easy, and more agents should be creating it
Homebuyers are becoming less concerned with representation and more with the immediacy of information
A lack of consistent, well-written content is dragging down real estate agent blogs nationwide
Software translates professional and personal attributes into measurable performance goals
Agents need to capture Web visitors at every opportunity
