Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
The funding will be dedicated to sustaining Updater's current growth trend, which has seen the company climb to approximately 250 employees over the past 12 months
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
'I love the idea of being connected to top agents and top team leaders all over the country,' said Abby Realty founder Frank Gray, on move to eXp. 'They're welcoming us to the family, and showing us it's a helping culture'
The software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture
A study published by Point2Homes.com revealed extensive return on investment comparisons between the most popular form of cryptocurrency and real estate. The results are staggering
Opinion
The application uses machine learning and predictive analytics to determine a number of things about the agents in your market, and elsewhere, namely when they're looking to make a move from their current brokerage — or out of yours
Second home ownership platform Pacaso's newest portfolio property is located a few miles from downtown Carmel, a bluff-supported ocean-side town where Clint Eastwood served as mayor in the late 1980s
Ben Kinney and Chris Suarez's company, Place, launched last year, offers business infrastructure support to targeted, high-producing agents, ranging from accounting to marketing, transaction and CRM technology products. It just raised $100 million.
An upfront donation of $10,000 has been made to the Jackson's Community Housing Fund, and $5,000 will be contributed on an ongoing basis for each home Pacaso buys
Opinion
The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for
Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
Two proptech apps, Plunk and Restb.ai, partner to better leverage how homesellers and agents analyze value in home renovations
The money comes on the heels of significant growth for the team-focused tech company that launched out of an Indianapolis incubator in 2020
Workforce housing is defined by the Urban Land Institute as 'housing that is affordable to households earning 60 to 120 percent of the area median income'
Pacaso is planning a rapid overseas expansion. Like it does domestically, the company hires a number of local service providers to tend to the homes it buys and sells in parts to 8 individual buyers
Navigate uses what it learns from phrases, answers and speaking styles, among other written and spoken data points, to categorize people according to Priorities and Learning Styles
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
At Inman Connect Las Vegas, a group of innovative technology change makers hawked their wares to a tech-savvy audience
