According to Warburg Realty broker Annie Cion Gruenberger, connecting on a deeper level with clients can make you new friends — and make you their lifelong go-to real estate professional
Opinion
Has that lead gone radio silent? Have your buyers seemingly given up? Here are some smart text message ideas for getting the conversation flowing again
Stop the endless quest for more leads, perfect leads or easy leads when you nurture your existing leads more effectively
How C.A.R.’s WomanUp! initiative is driving a re-evaluation of the role of women in real estate leadership
Just because you’re new, doesn’t mean you have to sound like it. Here’s how to market yourself effectively — even if you just passed the test
Whatever your background, here are the main things to focus on as you launch your real estate career
Whether it’s a friend, family member or significant other, more people are buying a home with someone they’re not married to. What do your clients need to know to make it a smart move?
If you’re thinking of dipping your toe in the real estate waters, here are some of the things you’ll need to know
If your bio needs a refresh, we've got you covered. Check out these next-level ideas, taken from real-life agents
This month, we’re looking at a variety of ways to get more leads and make them count
How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?
Opinion
It's time to break out of the norm and engage your audience
Opinion
Whether you’re a new agent or just looking for a new place to hang your license, these are the questions you'll need clear answers for before making a decision
Think you can keep doing business the same old way? Chicago’s Dave Nimick says you need to update your game to keep your business growing
Opinion
With the passing of longtime host Suzanne Whang, what can the OG of home entertainment shows teach you about your next client?
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Opinion
It’s my most-requested topic — and one you need to master. Learn how to do it right
Find out why you know best — and why your clients need your guidance — from New York City luxury specialist Arlene Reed
Opinion
Resisting video content because you might not look perfect? That’s not such a bad thing. Imperfection lends to authenticity
