Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best
Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence in time for Jan. 1 by using this social media refresh checklist for real estate from Inman's Christy Murdock
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Find out how this luxury broker made the move from banking to stay-at-home mom to real estate (Hint: It started with an open house)
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
Learn how this Charleston, South Carolina, broker puts his own unique stamp on family tradition at William Means Real Estate
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
Learn how this NYC broker leverages a wide-ranging background and award-winning marketing expertise to build an exceptional professional profile
As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
In the first event of Fordham REI’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s 'Titan Talks'
What does it take to be an independent real estate broker, and is it right for you? Explore the challenges and opportunities you’ll encounter when you go indie
Find out how these attorneys, brokers and friends put their legal and financial expertise to work to create exceptional outcomes
