5 outdated seller beliefs agents should debunk
The success of HGTV and the plethora of online information has shifted the ground rules of real estate sales
Jun 16
5 ways California wildfires will change the face of real estate
These natural disasters are ultimately reshaping the future of our industry
Nov 30
Are your sellers ready for a buyer's market?
10 tips for guiding sellers through the choppy waters of a market correction
Sep 19
Opinion
You have 10 seconds to sell your listing: How to make them count
Potential buyers make snap decisions while skimming listings on their smartphone
Apr 9
Opinion
Don't kill your credibility in real estate with a lowball listing price
Fake price tags might drive interest to a property, but the tactic isn't good for your (or the industry's) reputation
Jan 5
Opinion
How far are sellers going to investigate potential buyers?
Confronted with similar multiple offers, sellers want more than just an awesome price and great terms
Nov 28
5 rules of engagement for requesting repairs from sellers
When buyers and sellers start going head-to-head, no one comes out a winner
Sep 11
Opinion
6 reasons 'testing the market' is a seriously flawed idea
Sellers need to let the emotional attachment go and focus on the comparables
Aug 2
Opinion
8 things your buyers should forget about in a hot market
Why CMAs, appraisals and listing prices aren't always important
May 30
Opinion
Are 'neighborhood experts' best equipped to sell a home?
Local expertise is taking a back seat to effective marketing
May 2
'Why are the sellers selling'? What (not) to say
The No. 1 question buyers ask their agents and why it presents a danger zone
Mar 23
Opinion
Why trust should be the baseline, not the tagline
Realtors should go above and beyond being trustworthy
Mar 6
How homesellers can take cues from online dating
Image matters
Feb 9