Opinion
From testing the market to outrageous expectations, today's sellers may have a host of objections to the price you're proposing for their potential listing. These seven scripts are designed to help you counter their arguments
Opinion
Here's how to make sure you respond to inquiries before your competition does
Fortitude may be an old-fashioned word, but it has never been more relevant as we sail through a pandemic, shifting markets and a world full of uncertainty
Opinion
Prudence includes discipline, effective management, and solid risk assessment. Running a business this way just makes sense
Worried about going it alone as real estate shifts to a new compensation model? It might be the perfect time to join a mega team, Carl Medford writes
Discuss these options with any potential move-up client to see if one of these scenarios might work for them
Opinion
From low interest rates to the ongoing pandemic, a number of factors have come together to create the current inventory crisis
From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here's what Realtors would really love to see under the tree
Opinion
Eat that frog, the one thing, the 80-20 principle — many wise business people have written volumes on the subject of getting after it. Mega team leader Carl Medford gives his personal strategy on how to knock out the most impactful business activities first
The way you navigate through a crisis can either bring an end to your real estate career or earn you a remarkable review. Here's how to respond with sincerity, empathy and guidance
While some agents hit the new year running, others seem to be stuck in the mud, repeating the same mistakes from the previous year and going nowhere. Here are 4 key areas to master for 2022 to get your business going in the right direction
Opinion
Mega-team leader Carl Medford illuminates the top 11 issues that he believes will be affecting real estate in the future
The pandemic has impacted homeless populations across the country. Rather than the standard advertising-based pie giveaway this Thanksgiving, consider a meaningful alternative. Here's what one mega team is doing
Opinion
The right facilitator can help clients not just find the home they desire, but also safeguard their interests throughout the buying journey
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
Opinion
The recent extreme sellers market has created equally extreme client expectations. These fundamental steps (and tips for every part of the process) allow you to manage those expectations effectively and win the approval of your most demanding clients
Opinion
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
