Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They'll cost you absolutely nothing
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
Opinion
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run
Opinion
Zillow’s decision to shut down its iBuying business is more than just a response to the volatility of the Zestimate, but rather an indication that technology can't solve everything
Persuasion is a tool of the trade for real estate agents. Yet when it comes to the commission conversation, many agents seem to struggle to demonstrate their value
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know
Whether you're just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
High costs, high taxes and high inflation hit homeowners in all price ranges. Here are a few ways you can help distressed homeowners stay in their homes
Find out how good your closing skills are by answering these 10 questions
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
