Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
Apr 27
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
Apr 19
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
Apr 13
Opinion
It’s time for the mortgage lending industry to move to an AVM-based appraisal model. There is too much room for error, especially in today's super-fast-paced market
Mar 31
Opinion
Dealing with low appraisals takes skill and creativity. Do your best to make sure the appraisal comes in at the current purchase price and if not, be prepared to implement these strategies
Mar 30
Opinion
Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them
Mar 23
Opinion
Two classic books offer a tremendous amount of wisdom from the undisputed best of the best. Take advantage of them to boost your business
Mar 16
Opinion
Are you marketing your listings only in English on Google.com? If so, your marketing messages are missing approximately 75% of all online search that consumes content in languages other than English
Mar 9
Opinion
What all generations have in common is the use of non-verbal body language signals. Put these cues to work to become a more effective negotiator
Mar 4
A shortage of workers, the number of people who prefer to work remotely and the anticipated rate of pay are making it difficult to find talent. Here are some tips for how to hire the right person
Mar 2
Help clients sell on the open market, avoid giving away huge amounts of their equity to iBuyers and, if eligible, work with a Power Buyer to buy their next home before selling their current one
Feb 25
One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
Feb 15
Power Buyers can turn buyers who need financing or a contingent sale into cash buyers. They can also turn renters into homeowners
Feb 10
They may think they know what they want, but it takes a savvy agent to help buyers hone in on their deepest desires
Feb 3
HomeJab's new research study outlines best practices for real estate photography
Jan 26
Top women in real estate outline important trends you need to know — plus how to use several different tech tools to maximize your success this year
Jan 19
Your success in 2022 starts with you — your self-care and authenticity, your focus on what matters most to your clients and your service to your community. Here, top female leaders share their best tips on cultivating a successful and personally rewarding year
Jan 17
Tired of the same old marketing gimmicks? Here are a few new ways to get your brand out there in 2022, from custom coasters and tennis balls to t-shirts and billboards
Jan 5
No individual or team can run hot all the time. Carefully managing your energy will help you to retain your creativity, productivity and motivation. Here's why you need to incorporate breaks into your daily routine
Dec 30
Opinion
Sifting through the never ending sea of real estate tech offerings can be exhausting, not to mention overwhelming. Consider this your go-to guide for cutting through the noise and choosing the platforms and tools that will serve you best in 2022 and beyond
Dec 22