Bernice Ross

Contributor

Bernice L. Ross, Ph.D. and CEO, www.RealEstateCoach.com Nationally syndicated columnist, author, speaker, and consultant, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. During her tenure as Executive Director of Training for the 4,000-agent Jon Douglas Company, they had the highest production per agent in the United States. With over 1,000 published articles to her credit and four real estate books, Inman News called Bernice “America’s top real estate coach.” Hear Bernice weekly on Inman Real Estate Radio as she interviews the industry’s top leaders and innovators. Bernice’s latest book, The PQ Factor: Stop Resisting and Start Persisting, is scheduled to be released in early 2017.

Don't hate the real estate optimist

Focus on what you can control ... like attitude

Dec 15

4 tips for lead-generation success

Boost your business in 2009

Dec 8

Get ready for real estate rebound

Next year may surprise naysayers

Dec 1

Wrapping up work during holidays

10 ways agents can stay sane, healthy

Nov 24

Nine ways to dump your slump

Hit lead-generation goals by 'fishing where the fish are'

Nov 17

Why some full-time agents fall short

Seven strategies to avoid 'expired listings'

Nov 7

Don't leave your Web leads hangin'

Part 2: Does your Web site do this?

Oct 31

Sure-fire ways to boost Web leads

Part 1: Does your Web site do this?

Oct 24

Web marketing 2.0

Do more business with Web-savvy consumers

Oct 17

Mindset matters in real estate

How supportive environment helps achieve goals

Oct 10

Seller 'gift' may disguise problem

Buyer beware of items left behind after closing

Oct 3

Premium service deserves premium pay

Part 2: Why agents are worth full commission

Sep 26

Just say 'no' to commission-cutting

Part 1: Why agents are worth full commission

Sep 19

12 tactics for surviving market 'shift'

New book offers valuable advice for struggling agents

Sep 12

Cool real estate Web tools

New technology helps attract eyeballs

Sep 5

Represent REOs with caution

Dirty little secrets lurk in lender listing agreements

Aug 29

Finding a pulse in local real estate markets

National stats can overlook micro trends

Aug 22

Video killed the business card