Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
With the devastation caused by Hurricane Helene, Hurricane Milton, now is the perfect time to review how to advise clients who experience losses from these natural disasters
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
Opinion
President Biden's latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here's how it can impact the real estate industry
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters
