Opinion
Florida real estate agents need look no further than their colleagues in the legal profession for inspiration in effective marketing despite severe restrictions
Opinion
There are many common-sense strategies agents can use to separate their personal social media accounts from their business accounts
Annual awards should be used to motivate and recognize agents at all levels of experience and production
Opinion
Agents, title companies, closing attorneys, lenders and insurers should be diligent about avoiding even the appearance of giving or accepting 'kickbacks' for referrals
Opinion
Affordable housing is a problem for governments to solve, but there are several indirect ways real estate professionals can help
Opinion
It’s normal for successful agents to plateau and get bored. Brokers should prepare a wide range of suggestions based on the weary agent’s unique personality and concerns
Opinion
Broker transitions are handled best in cases where office owners are consistently present and trustworthy
Opinion
Brokerages should support local charities, but if agents are asked to commit financially, they should have a say. One way to avoid problems is to have several charities agents can choose from
Opinion
Brokers can help their agents by encouraging the pursuit of interesting and creative continuing education courses
Opinion
Great partnerships often develop when agents have complementary skills and talents, rather than overlapping ones, even if both are highly successful
Opinion
It's nice for brokerages to celebrate birthdays at monthly get-togethers, but it's important to be inclusive
Opinion
It's always tempting to hire a hot agent from another company, but brokers need to be very careful when that agent competes directly with an existing top producer already in their office
Opinion
Here's one way to handle this very important and personal decision
Opinion
Transitions can be challenging even under the best of circumstances, but here's how to handle a situation where agents feel their opinions aren't as valued as they should be
Opinion
Agents should insist on setting the best price before agreeing to terms with sellers and 'cut bait' when the advice on pricing goes ignored for too long
Opinion
Sometimes smart real estate customers feel more entitled to reduced commissions from their real estate agents, but agents can hold firm by educating buyers and sellers
There are plenty of strategies agents and brokers can put in place to ensure steady streams of business
Opinion
Brokers should create an atmosphere where safety is the top priority and reinforced with frequent reminders and qualified training
Opinion
Although it is each agent’s responsibility to keep up with industry technology, the broker can create workshops to help educate those who feel left behind
Opinion
How both parties should behave in a welcome-back situation
