Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
Alyssa Brody
Contributor
Alyssa Soto Brody is a renowned real estate and marketing expert, lawyer, and entrepreneur. Alyssa always had an undeniable passion for real estate, which led to her specialization in the field during law school. Following graduation, Alyssa began se... Read more
Alyssa Soto Brody is a renowned real estate and marketing expert, lawyer, and entrepreneur. Alyssa always had an undeniable passion for real estate, which led to her specialization in the field during law school. Following graduation, Alyssa began selling real estate on the side while simultaneously looking for the ideal law firm to start her career. Her not-so-temporary side job turned into a huge success when she sold more than $26 million in her first year. Now, with more than a decade worth of experience in the industry, Alyssa has closed transactions totaling $500M in sales.
In 2021, Alyssa launched Development Marketing Team (DMT), a data-enabled real estate sales and marketing brokerage. She joined forces with digital tech guru Erica Sachse of Snaplistings, to merge the art of brokering with the science of digital marketing. Through this partnership, the team achieved more than $45 million in sales during its first year in business, with $500 million in current exclusives.
Alyssa is a trusted advisor and industry thought leader. She has been featured in numerous publications including The New York Times, New York Post, New York Business Journal, GlobeSt, The Real Deal, RealTrends, Yahoo Finance, and more.