If prospective buyers can't picture living in a particular home, they'll walk away
The key is to satisfy your target market's needs in a way your competitors do not
If your words fail to paint a mental picture, you're doing it all wrong
5 ways agents can adapt
If contacts don't know you're in real estate, you're missing a huge opportunity
The average consumer has more real estate information available to them today than most agents had just 10 years ago. They get listings from sites such as Trulia or Zillow, online tax records in many states, and even “sold” statistics. Moreover, between bloggers and professional writers, many communities are so well-documented that buyers can feel at home, even from thousands of miles away.
