Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.
Navigating the complex digital landscape of real estate requires robust password management. For new agents, this involves establishing strong, unique passwords for various business tools, from CRM systems to email accounts.
Experienced agents must stay updated on evolving security standards, such as implementing password managers and multifactor authentication. Real estate teams face unique challenges, including managing multiple user accounts across various locations.
A centralized password management solution can streamline this process, ensuring secure access for all team members, especially during frequent tech and staff changes. By prioritizing password security, real estate professionals can protect sensitive client information and maintain operational efficiency.
A robust password is your first line of defense against cyber threats. Here are some essential tips to safeguard your online accounts:
Become a password powerhouse
- Length matters: Strive for passwords that are at least 12 characters long. The longer the password, the more difficult it becomes for hackers to crack.
- Diversity is key: Weave together a tapestry of uppercase and lowercase letters, numbers, and symbols. Avoid predictable patterns like sequential numbers or common phrases.
- Unique identity: Assign a distinct password to each online account. This strategy minimizes the risk of a security breach affecting multiple accounts.
- Password sanctuary: Utilize a reliable password manager to securely store and generate intricate passwords.
- Double down on security: Whenever feasible, enable two-factor authentication (2FA). This additional layer of protection requires a second form of verification, such as a code sent to your phone, significantly bolstering your account’s security.
Stay updated on evolving security standards
Experienced real estate agents must remain vigilant in the face of evolving cyber threats. To maintain a strong security posture, consider the following:
- Continuous learning: Regularly attend industry conferences, webinars, and workshops to stay informed about the latest security trends and best practices.
- Leverage password managers: Utilize a reliable password manager to generate, store, and autofill complex, unique passwords for each online account. This eliminates the need for weak, easily guessable passwords.
- Embrace multifactor authentication (MFA): Enable MFA whenever possible to add an extra layer of security. This requires a second form of verification, such as a code sent to your phone or a biometric scan, making it significantly harder for unauthorized individuals to access your accounts.
- Stay informed about phishing attacks: Be wary of phishing emails and text messages that may trick you into revealing sensitive information. Educate yourself on common phishing tactics and avoid clicking on suspicious links or downloading attachments from unknown senders.
- Regularly update software and devices: Keep your operating systems, web browsers, and other software up-to-date with the latest security patches. This helps to address vulnerabilities that cybercriminals may exploit.
- Secure your Wi-Fi network: Protect your wireless network with a strong password and consider using a VPN (Virtual Private Network) when connecting to public Wi-Fi networks.
- Data backup and recovery: Regularly back up your important data to an external hard drive or cloud storage service. This can help you recover your data in case of a cyberattack or accidental data loss.
Centralize password management for real estate teams
A centralized password management solution can significantly streamline the password management process for real estate teams, especially those with multiple users across various locations. By implementing such a solution, you can:
- Centralized storage: Store all team member passwords securely in one centralized location, eliminating the risk of passwords being scattered across various devices and systems.
- Strong password generation: Automatically generate complex, unique passwords for each user and account, ensuring optimal security.
- Secure sharing: Share passwords securely with authorized team members, reducing the risk of unauthorized access.
- Enforced password policies: Implement and enforce strong password policies, such as minimum password length, complexity requirements, and expiration dates, to maintain a high level of security.
- Real-time monitoring and alerts: Monitor user activity and receive alerts for suspicious behavior, such as failed login attempts or unauthorized access.
- Efficient password changes: Streamline the password change process for all team members, ensuring timely updates and reducing the risk of outdated credentials.
Manage frequent tech and staff changes
- Onboarding new users: Create new agent user accounts and assign appropriate permissions upon onboarding new team members.
- Offboarding departing users: Disable or delete user accounts promptly when employees leave the company to prevent unauthorized access.
- Regular password audits: Conduct regular audits to identify and revoke unused or compromised accounts.
- Emergency access procedures: Establish clear procedures for emergency access to critical accounts in case of password loss or account lockout.
- Training and awareness: Provide regular training to team members on password security best practices, including the importance of strong, unique passwords, avoiding phishing attacks, and recognizing suspicious activity.
Why strong password management is crucial for real estate professionals
Real estate professionals, from new agents to established teams, must prioritize strong password security. By implementing robust password management practices, such as using unique, complex passwords, enabling multifactor authentication, and utilizing password managers, agents can protect sensitive client information and safeguard their online businesses.
Centralized password management solutions can further enhance security for teams, especially during frequent staff and technology changes. By staying informed about evolving security threats and taking proactive measures, real estate professionals can fortify their digital defenses and maintain a competitive edge.
Check out this Cyber Security Awareness Check tool to determine if your email or passwords have been breached. Get an instant answer.
Author Robert Siciliano, Head of Training and Security Awareness Expert at Protect Now, No. 1 Best Selling Amazon author, media personality and architect of CSI Protection Certification.
