Innovation is in our DNA at Inman — that’s why we’re excited about August’s Technology and Innovation Month. We’ll kick it off by celebrating the companies and individuals pushing the industry forward with an expanded slate of Inman Innovator Awards at Inman Connect Las Vegas. Then, we’ll continue to celebrate the brightest minds in real estate all month long.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
From industry titans to reality TV mainstays, Inman Connect Las Vegas offered the opportunity to fine-tune every aspect of a real estate pro’s business, from marketing to operations to that all-important Aug. 17 implementation response.
Whether you were there in person, virtually or following along through Inman’s coverage of the event, you’re sure to have come away with some fresh takes on the industry at large — and on your business in particular.
We always want to know what informed and inspired you, so we asked you to tell us about your biggest Inman Connect Las Vegas takeaways. Here’s what you had to say:
- The martech session was so very valuable with new information and great takeaways! Plus, Nick Mallory’s presentation about Standing Out in a Sea of Sameness left us with so much to think about. Who knew that the beer industry could be so well compared to the real estate industry!? Every session at Inman Connect is always packed with the best information keeping us on the cutting edge of everything that is going on. And of course, I always have to mention the amazing networking that happens every day, all day!
- One of the greatest takeaways from attending Inman Connect, is that it reinforces the power of collaboration, proving we’re stronger together, regardless of titles or affiliations.
- One of my favorite moments at Inman was watching James Dwiggins, Kendall Bonner, Ed Zorn, and Cassie Walker Johnson up on stage role-playing buyer and seller objections. They did an incredible job simplifying the conversation and explaining that it all comes down to affordability. Cassie Walker Johnson’s approach really stood out to me. She emphasized the importance of understanding the “why” behind a question first. Are buyers and sellers raising concerns because they read a clickbait article, or are they genuinely worried about the net proceeds? This highlights the need to educate clients on the real issues at hand. For instance, working with an unrepresented buyer carries significant risks, and it’s crucial to develop a plan to minimize friction in such scenarios. James Dwiggins made a compelling point about the cost of litigation, emphasizing that it could far exceed the cost of simply offering compensation to the other side. This perspective was eye-opening and reinforced the importance of negotiating effectively to avoid unnecessary legal battles. Despite their slightly different approaches, the one thing all the speakers agreed on was the critical role of negotiation. It was inspiring to see how each of them focused on achieving successful outcomes through clear communication and strategic planning.
What did we miss? Please share your thoughts in the comments section below.
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
