It’s Marketing and Branding Month here at Inman. As we enter a competitive spring selling season, let’s examine which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also be recognizing the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
Marketing tools — from the old-school to the brand-spanking-new — form the cornerstone of growth for agents. There are so many ways to reach out for leads, listings, mindshare and more, so how do you narrow down the best marketing strategies for your real estate business?
Let us know what marketing tools you consider must-haves in 2024. Are you all-in on content, including video marketing strategies? Are you focusing on high-tech martech solutions? Are you digging into sphere of influence outreach with the help of your CRM? Are you getting up close and personal with clients, colleagues and the community by polishing up your networking skills? Let us know below:
Last week, we asked you to let us know what marketing tools you can’t live without in 2024. Here’s what you said:
- Canva
- Email marketing is an absolute must-have, and it often gets overlooked. It’s the most cost effective and efficient way to guarantee your SOI calls you when they need an agent.
- Jasper
What did we miss? Please share your thoughts in the comments section below.
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.