Here’s your biggest marketing flop (and what you learned): Pulse

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9 months ago

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Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

The world is full of great marketing ideas — and lots of not-so-great ones. From the outdated and old-fashioned (and not in a cool way) to the new-fangled ideas that are just a little too far ahead of their time, it’s easy to go wrong with a marketing scheme. Other times, the problem isn’t with the marketing but with the way it’s implemented.

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We asked you to let us know about your biggest marketing flop, and tell us what you learned from it. Did you waste time, money or both? Did you get any nibbles at all, or was it just crickets? How did you use the experience to step up your game the next time around? Let us know below:

The time I did a Facebook Live to give away a four-pack of Buccaneers tickets, with 500 or so tickets in the container, and as it turned out, I pulled out a name of someone who I was currently working with. So many people didn’t like that as they thought that the contest was rigged or something.

What did we miss? Please share your thoughts in the comments section below.