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In a January appearance at Inman Connect New York, CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers “bait and switch” business tactics as he addressed criticism about Homes.com’s astronomical website traffic growth during the last half of 2023.
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“Now people start saying abandon the [analytics] numbers they’ve used forever,” he added. “So it’s a little bit like if you win a basketball game 140 to 75, and at the end of the game, they say, ‘Let’s not look at the number of baskets through the hoops. Let’s look at dribbles.’”
Watch the entire session via the video at the top of this post and read Inman staffer Marian McPherson’s coverage of the ICNY panel here.
