Mauricio Umansky talks about his new professional organization, American Real Estate Association or AREA, with Brad Inman at Inman Connect New York.

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Mauricio Umansky, founder of The Agency and reality TV star, talked with Brad Inman during a session at Inman Connect New York about how and why changes are needed in the real estate industry. He targeted the troubles with the National Association of Realtors and the lack of options agents have regarding other professional associations.

To remedy this, he and Jason Haber, a New York-based Compass agent, are partnering to launch a new organization called the American Real Estate Association, or AREA for short.

Watch the entire session via the video at the top of this post, and read Inman staffer Jim Dalrymple’s coverage of the ICNY panel here.

Jessi Healey is a freelance writer and social media manager specializing in real estate. Find her on Instagram, LinkedIn, or Threads.

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