Oppy is an AI platform for building any number of custom assistants to handle business tasks for real estate operations, from lead nurture to inspection scheduling, all hands-off, any day, any deal.
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This article was last updated Oct. 4, 2024.
Oppy is software to help users build AI business assistants.
Platforms: Browser; mobile
Ideal for: Agents at all levels; marketing managers; office managers
Initial review: Feb. 2024
Updated: Oct. 2024
Top selling points:
- Curated lead follow-up, vetting
- Warm lead hand-off
- CRM, website integration
- Build multiple “Oppies”
- Learns business content
Top concerns:
As Oppy continues to advance its functionality and more agents deploy it, the more it may intimidate those still unfamiliar with AI’s place in the field. I’d like to see Oppy focus on training and simple user case studies to augment adoption and its use cases, which are many.
What you should know
Artificial intelligence is not slowing down, and the longer you take to integrate, the further behind you’ll be. It’s not hype, and it’s no longer bleeding edge. Oppy is one such example, a productivity solution, above all else, that allows users to build custom “Oppies,” or task-specific bots, to provide more reach into your operation, to get a handle on the things the hours of the day don’t allow you to tackle.
Oppy has applications in a range of industries but its appeal to real estate comes from the schedule-heavy nature of the business. Home tours, closings, listing presentations and general meetings can often pile up on an agent, and this is where Oppy shines.
New to the application since my initial look includes an improved front-end design to ease integration and Oppy creation, especially for lead follow-up and QR code creation for direct responses to buyers from listing marketing.
It would work like this: An interested buyer scans a code from some listing collateral to trigger a text conversation. Your Oppy ignites the conversation to verify the lead, location and other pertinent lead-qualification needs and simultaneously notifies you to take over the conversation or instantly call them.
That call is being captured, word for word, with speaker identification as you go, thus giving Oppy even more lead context from which to learn about the person and the property. It also provides recommended follow-up steps, automatically sends any appointments to your Calendar Oppy and still sends the lead a few texts to close the conversation professionally. The embedded YouTube video here demonstrates it.
Bots handing off leads isn’t new. What makes Oppy unique is that its AI capabilities aren’t weighed down by an entire CRM or marketing solution. Instead, it can work with what you already have and be customized with your existing tools, calendars and operating systems. They can also be tweaked and adjusted as they go to identify a lead’s buying capacity, location and response habits better.
Oppies can be built using numbered Goals, “What do you want this Oppy to accomplish?” and from there, fine-tuned along the way. Each Oppy can have a specific tone or personality and be connected to different calendars if needed.
Oppies can be taught using computer vision to analyze photos, a function that can be deployed to help buyer clients better understand what’s in a home they send you or create text descriptions.
They can be created to book and confirm vendor appointments without any human interaction other than being made aware of when and where and then you can ask it to send you a daily summary of what’s on your agenda. They can send you contacts related to specific listings, open houses or networking events, send emails and notify you when a conversation needs attention.
The system, once up and running, is designed to become a natural extension of your business operation, organized and configured in one place instead of needing to adjust your iPhone’s alert menu, calendar configuration or juggle CRM settings.
Like other AI assistants, Oppy can craft marketing content for you, mainly listing descriptions, but it could knock out some basic email follow-ups, assemble a stock closing information email or even a “What to expect when working with me” message to new clients.
Oppy is getting traction with larger brokerages. The more agents, deals and clients one has to manage, the more scheduling coordination an operation demands. Brokers or office managers can build an Oppy to learn sales meetings, continuing education calendars, software updates and training, and then further segment them according to office.
The Real Brokerage has created what it calls Leo, an internally powered AI business intelligence system. In a lighter fashion, this is what Oppy could do for an operation when properly trained and up to speed. As the application itself grows and its leadership gains more feedback on functionality, there’s a ton of potential, especially as more brokerages come on board.
Oppy itself, as a software provider in the space, has come a long way since my initial review. It’s largely a one-man show on the client-facing side who is helped along by his own collection of Oppies. It’s not often that a software company can power itself with what it sells. There’s value in that, and there’s value in finding ways to be in multiple places at once.
Have a technology product you would like to discuss? Email Craig Rowe
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.
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