Marnie Blanco is no stranger to Inman Connect — January’s conference in the Midtown Hilton will be her 38th, she estimates. 

The senior vice president of industry relations at Pacaso sat down with Inman ahead of Inman Connect New York to discuss Pacaso’s planned presence at the event, along with the fractional ownership brokerage’s plans for 2024, its efforts to connect more with agents, and the future of co-ownership. 

This conversation has been edited for clarity and brevity. 

Tell me about what Pacaso has planned for Connect.

For us, it’s always very focused on connecting with agents everywhere. Right now, we’re in 40-plus markets in five countries. Because we can refer business to any of our homes anywhere in the world, it’s really important for us to connect with agents all over the place.

So it’s a lot of education and trying to show them that this is a bigger opportunity for them, no matter where they live or where they’re licensed since they can bring us buyers for any of our homes worldwide. Getting that education out and networking among different agents everywhere is really important to us. 

Could you tell me a bit about the Pacaso Agent Ambassador program?

We’re going to be formally launching the ambassador program in March. It’s going to give agents more ways to work with Pacaso, on kind of a local flavor, and something that they’re familiar with. Rather than just bringing us buyers to any of our homes, it’s going to talk to agents a little bit closer to what they’re used to.

They like being the local experts; we’re going to need local expertise. We’re really going to start to engage with agents all over to say, “Hey, we need to lean on your local expertise for X, Y, and Z, and with that, we want you to become a Pacaso Ambassador agent.”

They were buying a home, I think it was in the Bronx or Brooklyn, but [the agent] happened to have multiple buyers looking in the same area and she kind of pieced together a whole plan for them to help share and and co-own the home together. So I think this whole concept of co-ownership, while it’s definitely not new, is definitely growing. 

Email Ben Verde

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