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Starting today, U.S. real estate technology firms can apply to be part of the 2024 cohort for the National Association of Realtors‘ tech accelerator, REACH.

Applications are due by Jan. 31. NAR’s for-profit investment subsidiary, Second Century Ventures, runs the program, which welcomes both startups and established companies.

REACH debuted in 2012 and has invested in more than 200 real estate-related startups. The program helps its participants tailor their products to best fit the real estate industry, provides networking opportunities with industry experts and offers exposure to NAR’s nearly 1.6 million members.

SCV has REACH programs on five continents. The U.S. program focuses on products for residential real estate, including innovations from related industries such as banking, finance, home services, title, mortgage and insurance, NAR said in an announcement Wednesday.

“The support and developmental opportunities that REACH provides to the proptech sector are unmatched,” said Ashley Stinton, REACH’s executive director and a managing partner, in a statement.

Ashley Stinton

“Our goal is to turn the industry’s significant challenges into opportunities for creative solutions and advanced development, offering substantial advantages for the participating companies in terms of innovation, market positioning and economic impact.”

NAR | realtors
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