The verdict is in — the old way of doing business is over. Join us at Inman Connect New York Jan. 23-25, when together we’ll conquer today’s market challenges and prepare for tomorrow’s opportunities. Defy the market and bet big on your future.
Have you ever scrolled past a post on Instagram with a real estate agent getting a cup of coffee and thought, “What does that have to do with real estate?”
The answer: It doesn’t have anything to do with real estate, but Sue “Pinky” Benson says that’s the point. Posting about things in your personal, everyday life allows your audience to get to know you and see that you’re part of the local community.
It shows your followers that you know the neighborhoods and cities in which you’re selling homes, and it gives a glimpse into how you support local businesses. You don’t have to share everything. You don’t have to be everywhere. Share enough with your followers so they can get to know you through the places you showcase.
Have burning Instagram questions? Send them our way.
Sue Benson is the Pink Lady of real estate in Naples, Florida. Find her on Instagram, or visit her website.
