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The Keyes Company, Florida’s oldest independent brokerage, has entered into an agreement with property intelligence provider, BHR, a company that delivers nationwide market insights through its flagship RealReports product, Inman has exclusively learned.
Keyes agents will benefit from BHR’s nuanced data reports filtered by an artificial intelligence interface called Aiden, designed to give agents a competitive experience with at-the-ready tools for translating current market performance and emerging trends into buying and selling decisions. BHR calls their report engine an “AI-powered Carfax for homes.”
BHR assembles its reports from more than 30 leading data providers, and uses Aiden to help engage users, who can inquire of the AI presence direct questions about a market, its communities and even specific homes. Additionally, agents can leverage the reports as a lead source.
Christina Pappas is the president of Keyes and said in a statement that RealReports are unlike other data tools and services she’s integrated into the business.
“RealReports are nothing like the standard property reports that exist,” she said. “They are an incredibly advanced real estate tool and one of the first Al-powered products we believe will 10x our agents’ business.”
Leads are top-of-mind for every agent as the market continues to calcify, and sources for them range from wildly unqualified to substantially unaffordable. When used in conjunction with earned leads through effective marketing and outreach, direct sources like BHR reports can offer brokerages and their agents a baseline of consistent new opportunities for business.
RealReports are live and tracked, as is a consumer’s interaction with Aiden. When sent to interested parties as a marketing call-to-action, the software captures additional information about the individual, ideal for CRM population and long-term follow-up.
“RealReports arm real estate agents with every fact and figure they need about a property on both the buy and sell side,” said James Rogers, CEO of BHR, in a statement. “Trust is everything in this industry, and we’ve made a product that supercharges an agent’s ability to share their knowledge and build credibility at all times.”
The Keyes Company cemented a leads deal with Lone Wolf in November 2022, one of the tech-forward brokerage’s many strategic partnerships. Keyes uses Lone Wolf for back-office support, as well.
Under the weight of major legal action and in the midst of a technological upheaval that finds consumers more informed and efficiency-minded than at any point in real estate’s history, agents are under immense pressure to demonstrate their value to the homebuying ecosystem.
While it’s very unlikely that an existing technology or business model stands to “replace” licensed professionals, what they do face is a high burden of proof for the value of their services.
Agents need to do more than meet the consumer’s expectations, and that can start by having access to sharper implements for cutting through the noise of the market. Proptechs that have built data-driven solutions using machine learning and consumer-driven experiences are going to be the best tools to reach for, something iterated in a statement by Keyes’ CIO, Wendi Iglesias.
“The Keyes Company embraces new technologies because we’ve seen the results across business growth and efficiencies,” Iglesias said. “BHR is at the forefront of the Al wave in real estate and we have a deep vision for how RealReports will become an integral pillar of our agents’ process.”
Also, according to the technology executive, “We’re always looking for ways to stay one step ahead of the competition.”
