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Many real estate agents hesitate to send out direct mail or deliver flyers door-to-door. They assume, whether correctly or incorrectly, that this will be considered “junk mail” and will never make it past the home’s outdoor recycling bin.

Of course, many mailers are junk, filled with empty promises and slogans that sound just like every other agent out there. QR codes, however, can differentiate your mailers or handouts, making them truly impactful and value-added.

How we’re helping our agents use QR codes

One of the frustrations that many brokers feel is that the tech stack they provide to their agents goes unused. At DOORA, we’ve found that tying tech to marketing helps agents to see the direct impact technology can have on their businesses.

At our brokerage, we use QR codes to help our agents (and their leads) embrace the technology that we provide. By linking the QR codes on postcards to local market data from our Homebot, RealScout and Altos subscriptions, agents can really show what’s going on with the local market by making market data readily available.

In the case of RealScout’s Home Value Alert, for example, people are looking for a better understanding of their home’s value during these times of economic uncertainty. This creates a unique opportunity for our agents to provide data and context on the changing value of their homes.

You only have a moment to catch the attention of your potential buyer or seller as they walk past the recycle bin on their way back from the mailbox. Instead of loading down your mailer or handout with a crowded jumble of information, hit them with your UVP, CTA and a QR code where they can learn much, much more.

Janet Pozos serves as creative director at DOORA Properties. Connect with her on Instagram or LinkedIn.

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