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Committing to a real estate conference is a big deal. Showing up to the conference is a bigger deal. Actually applying what you’ve learned from that conference is the biggest deal.
When you go to a conference like Inman Connect, Buffini, Ferry or Glover U, you get all the feels, all the excitement, all the motivation, and everything that causes you to feel like you could take over the world. And then, you go home.
When you get home you fall back into your routines, you fall back into what’s comfortable, and it may seem as if that conference you went to actually ended up being a complete waste. So how do you fix that?
How do you take all that information and energy and get it implemented into your business and carry it on for several months — or at least until the next one?
I took a look at everything we’ve done through the years to get the most out of conferences and what works and what doesn’t and made a simple checklist for you to follow to absolutely get the best bang for your buck moving forward.
For coaches, leaders, brokers and owners
- Have your agents on a panel
- Teach your team and/or brokerage
- Share some of the content with your recruits (think email blasts)
- For those that didn’t attend, bring them up to speed on the important messages
- Carry the workbook in your work bag or purse for the next 6 months
- Help agents get ideas for the business plans by sharing relevant notes
- During the event, host zooms or conference calls with your ten best takeaways from the previous day with those back home
- During the event, have daily debriefs to get your agents sharing and collaborating on their best takeaways, for those in attendance
- Share the content or your favorite talks with your recruits in your next meeting with them
During your next sales or team meeting, ask all of your agents to bring their workbooks to present no less than two and no more than three ah-has and press them on how they plan to take action on what they share
Reach out to potential recruits and say “I was at a conference and they were talking about X and I was thinking of you. Would you like a copy of my notes? Let’s meet next week!”
Get your team/brokerage signed up for the next event while they are on a “high”.
For agents
- Split your notes into three categories: Do now, do this year (with deadlines), do someday — and post in front of you
- Join a mastermind group that meets once monthly to take execution and challenges
- Go back and re-watch your favorite sessions (if possible) and listen for things missed
- Teach your favorite segment to your team and/or brokerage
- Share your favorite segment on Facebook live to help with agent referrals
- Carry the workbook in your work bag or purse for the next six months
- Go back and review your business plan and make any adjustments based on what you learned
- Reach out to your new role-play and accountability partners from the event and set up times to meet asap
- Start a thread in the inner circle asking for everyone’s top takeaways and what they have done to take action since the event ended
- Go sign up for the next event
There you have it. If you’re going to spend the time, money and brain power to attend the best of the best conferences, you’d better have a plan to extend the life of the event long after you return home.
Jeff Glover is the founder of Live Unreal Companies, the parent company of several real estate-related businesses including the No. 1 homeselling team in Michigan, real estate brokerages consisting of over 600 agents, a homebuying mobile phone app and is also the No. 1 producing real estate coach in the country, selling over 100 homes annually in the last decade.
