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Virtual brokerage eXp Realty announced Tuesday that it is expanding operations into Poland, highlighting the increasing importance of overseas markets to American real estate companies.

The expansion means eXp now has a presence in 23 different countries. In a statement Tuesday, Chief Growth Officer Michael Valdes said “Poland’s rapid growth and continued resilience in the real estate market along with its rich and multi-cultural history, speaks to the attractiveness of its property sector.”

Dorota Chomuntowska

Dorota Chomuntowska, a Polish broker with more than a decade of experience in the industry, will lead operations for eXp in Poland. In Tuesday’s statement, she praised the virtual brokerage’s “innovative and agent-centric model” and said she looks “forward to leading eXp’s expansion across the country.”

EXp’s expansion into Poland is the fifth such move for the company this year, with previous launches taking place in the Dominican Republic, Greece and New Zealand, among other countries.

The Polish launch also comes about a week after parent eXp World Holdings reported its third quarter earnings. At the time, the company revealed that a rising agent count helped boost revenue, but profits nevertheless were down compared to the same period last years. The falling revenue reflects a rapidly cooling housing landscape, and in a statement company founder and CEO Glenn Sanford described contending with an “increasingly challenging market.”

Such challenges — as well as intense competition that predates the current downturn — have made international expansions an increasingly key part of many U.S. firm’s strategies. Aside from eXp, rival Keller Williams has lately expanded in the Caribbean, Brazil and Saudi Arabia. Smaller firms such as The Agency have also be pushing into foreign regions.

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