In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars.
This post was last updated March 13, 2023.
If there’s ever been a moment to provide value to consumers, this is it. There are fewer deals to go around, more Realtors than ever, and the market is challenging. Because consumers aren’t ready to pull the trigger as fast as they have been in the past few years, it’s time to focus on long-term nurturing.
Creating content to grow relationships with leads before you even meet should be a pillar of any agent’s marketing strategy. And it’s fairly inexpensive — if not free — to write blogs or website content and post to social media regularly.
Sometimes the hard part is simply coming up with content ideas that you haven’t already done. To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred media. And we’ve included some tips for ChatGPT usage in content creation.
Remember, any content can be repurposed for other mediums (for example, a blog about tips for first-time buyers can easily become a script for a video post and vice versa), so choosing a platform you’re comfortable with is an excellent place to start, especially if you don’t have a ton of content under your belt. Without further ado, here are 550-plus content ideas from Inman contributors.
23 video content ideas every real estate agent should make in 2023
Whether you’re going all in on video in 2023 or creating your first, these 23 video content ideas from Jimmy Burgess will get you in front of more potential clients, position you as the local expert and get your creative juices flowing.
23 ways to turn one listing into multiple transactions
There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals.
The secret is out! 23 ways Realtors can use ChatGPT
The agents who utilize this technology will become more efficient and productive, freeing up time for building the relationships needed to grow their businesses.
How to create great marketing content in seconds with ChatGPT
We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do.
51 blog or video topics for marketing to homesellers
Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline.
99 blog ideas for buyers
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year. Yet one of the biggest pain points agents have is coming up with topics to write about. Here are a few to get you started on targeting homebuyers.
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don’t limit yourself to blog posts.
60+ homeowner content ideas that’ll keep ’em coming back for more
Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back again and again. Here are 60-plus content topics for homeowners.
101 amazing blog post ideas for your real estate website
Creating a blog that people actually want to read and share requires getting to know your audience on a personal level: who they are, what movies they watch, what social platforms they gravitate towards, what makes them laugh and, most importantly, how can you help them, entertain them, and just plain be real with them.
Nothing to post? 21 social media content ideas to inspire your plan
Social media platforms are oversaturated with all sorts of posts, so creating content that’s fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas.
17 social media video ideas for savvy sales pros
You can’t be consistent with your video content if you’ve run out of ideas. Coach Darryl Davis offers plenty of top-notch concepts to keep you in production.
8 hyperlocal content ideas that’ll show you’re the local expert
Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that’ll help you stand out from your competitors.
22 social media post ideas to spread the word about your business
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post, so you never run out of content. Use these to connect better with your ideal clients.
