Imaging data company Matterport, best known for its interactive 3D home tours, announced last week the release of a hands-free motorized smartphone mount.

The new device, called Axis, is intended to improve ease of use and scan consistency when paired with the company’s mobile app, Matterport Capture.

In an email to Inman, Matterport said “74 percent of agents using Matterport win more listings and 71 percent of buyers would purchase a property sight-unseen if there was a 3D tour available online.”

Housing for the device connects directly to a tripod, which use a vertical truss to embrace the user’s phone. The mechanism pivots incrementally until what the company calls a “3D twin” is captured on the app. Matterport Axis requires a single button to operate.

The mechanical rotation solves the issue of mistakes from manual capture and improper tripod mounts, which often hamper final output quality of Matterport presentations.

In addition to using the device to better listing marketing and immersive online tours, real estate agents can use it to promote short-term rentals, multi-family communities and commercial properties, such as warehouses, retail and office space.

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